‘Not
here to make money’
 |
| Doordarshan Director,Mr. Shabeer Ahmad Buch |
National award winning journalist, producer and presently the director of Doordarshan, Jammu, Shabeer Ahmad Buch, the man who believes in action, went candid with students of IIMC, Jammu. He shared his personal journey as well as his industry experience with students briefing them about the functioning of Doordarshan. Here’s my excerpt of the enlightening session with the man of ethics who emphasizes on imparting the social responsibility of a journalist in the society.
“We are not here to earn money”, he said while talking to the students about his life and career in Doordarshan. The director feels proud about his position in Doordarshan and claims that no other channel can provide pure news in the way their channel does. There have been innumerable changes in the industry with the advancement in technology, he added. He also told that the role of private channels is totally different because Doordarshan is perhaps the only channel that focuses both on rural and semi urban areas.
He completed his graduation in mass communication from Film and Television Institute of India (FTII) in 1976.He entered the industry as a floor manager in 1982 and completed his first assignment on Asian games. He believes that it was a challenge for him to sustain and that he has totally enjoyed his work so far.
He also added that their main function is to spread awareness among masses. Krishi Darshan was the first programme telecast on Doordarshan and is one of the longest running programmes on Indian television. He mentioned that no other channel is able to provide informative and interactive programmes about new variety of seeds, farming techniques, green revolution etc. It is basically catering to those masses that are in rural areas and can’t afford a luxurious life.
“We are not here to earn money”, he said while talking to the students about his life and career in Doordarshan. The director feels proud about his position in Doordarshan and claims that no other channel can provide pure news in the way their channel does. There have been innumerable changes in the industry with the advancement in technology, he added. He also told that the role of private channels is totally different because Doordarshan is perhaps the only channel that focuses both on rural and semi urban areas.
He completed his graduation in mass communication from Film and Television Institute of India (FTII) in 1976.He entered the industry as a floor manager in 1982 and completed his first assignment on Asian games. He believes that it was a challenge for him to sustain and that he has totally enjoyed his work so far.
He also added that their main function is to spread awareness among masses. Krishi Darshan was the first programme telecast on Doordarshan and is one of the longest running programmes on Indian television. He mentioned that no other channel is able to provide informative and interactive programmes about new variety of seeds, farming techniques, green revolution etc. It is basically catering to those masses that are in rural areas and can’t afford a luxurious life.
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